+ Branding
+ Campaign
Lucky Gatto Branding
Lucky Gatto, a popular novelty moving hand toy inspired by Japanese lucky cat figures, brings charm and a touch of luck to your kitchen as you whip up delicious pasta or homemade pizzas. We were tasked with creating a complete brand identity, logo, and packaging for Lucky Gatto. The result is a distinctive blend of vintage and modern aesthetics, ensuring strong shelf presence.
Once we established the overall look and feel, we designed a custom, thick, bold font with "lucky" sparkles incorporated into it. This unique font is a standout feature of the branding and pairs perfectly with the vintage typefaces used elsewhere on the packaging.
After a successful initial launch, Lucky Gatto is now gearing up for a global rollout. Keep an eye out for him—he’s already a studio favorite, and we’re confident he’ll be yours too.
Fight or Flight
A Manchester-based boutique creative studio
1st Floor 24 Dale Street, Manchester M1 1FY
