+ Branding
+ Campaign
Summertime Live Festival
SummertimeLIVE is a music venue designed for early to middle-aged parents who still want to enjoy a safe and fun festival environment. With 11 locations across the UK, it hosts exciting acts like the Ibiza Classic Orchestra. Fight Or Flight Studios was tasked with refreshing their branding to appeal to a more mature and cool audience, moving away from a family-friendly look to something hip for that age group.
Tasked with refreshing, rather than reinventing, the brand assets, we took the original logo and redrew it with a more streamlined and refined approach. We also introduced a new, thoughtfully curated colour palette and type-kit.
The brand initially relied heavily on stock illustrations, which we used as a foundation. We redrew many of these illustrations to ensure consistency and make them more cohesive and functional as brand elements.
Fight or Flight
A Manchester-based boutique creative studio
1st Floor 24 Dale Street, Manchester M1 1FY
