+ Branding
Burgerism Piccadilly Store
The owners of Burgerism approached us before launching their new flagship Piccadilly store. We began by delivering a full brand refresh to position the brand more in line with Piccadilly Gardens and the neighbouring Northern Quarter. We completely refreshed the colours, typography, patterns, and type animation systems to create a bold and confident new look that stands out alongside its neighbours.
We didn’t just deliver a brand refresh. We then rolled it out across every touchpoint. We designed a full Northern Quarter poster takeover in the build-up to launch, along with new menu designs and looping screen animations. We also created updated packaging, flag designs, neon signage, and new bag designs.
Not only has this been an absolute pleasure to work on, it’s also been a huge milestone for the studio. To collaborate on such a bold, high-visibility brand in the heart of Manchester is something we’re incredibly proud of. Branding within the QSR space is something we’ve become known for, and briefs like this are exactly why we love what we do.
